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Gartner

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For Gärtner, see Gaertner (disambiguation). For the surname, see Gartner (surname).

Gartner, Inc.
Company typePublic
IndustryBusiness services
Founded1979; 46 years ago (1979) by Gideon Gartner in Stamford, Connecticut
Headquarters
Stamford, Connecticut, U.S.
Key people
  • Gene Hall (CEO)
  • Craig Safian (CFO)
  • Altaf Rupani (CIO)
Products
RevenueIncrease US$6.27 billion (2024)
Decrease US$1.16 billion (2024)
Increase US$1.25 billion (2024)
Total assetsIncrease US$8.53 billion (2024)
Total equityIncrease US$1.36 billion (2024)
Number of employees
21,044 (2024)
Websitewww.gartner.com Edit this at Wikidata
Footnotes / references
[1]

Gartner, Inc. is an American research and advisory firm focusing on business and technology topics. Gartner provides its products and services through research reports, conferences, and consulting. Its clients include large corporations, government agencies, technology companies, and investment firms.

A graphical representation of a hype cycle, showing the stages of maturity, adoption, and social application of a new technology

Operations

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Gartner is a research and advisory firm[2][3][4] with three business segments: research, conferences, and consulting.[5] As of December 2024, Gartner has over 21,000 employees globally and operates in 90 countries and territories.[5] It is headquartered in Stamford, Connecticut.[6] Gene A. Hall is the chief executive officer.[7]

Gartner is a publicly traded company listed on the S&P 500.[8]

History

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1980s

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Gideon Gartner and David Stein founded Gartner, Inc. in 1979[9] to provide IT industry research and analysis to businesses buying and selling computer hardware.[10] Gideon Gartner had previously worked at IBM, and his new firm specialized in information about IBM and its products.[11]

Gartner's reports were often delivered as a one-pager containing only high-level insights.[12][13] Gartner analysts developed the Magic Quadrant visual framework of placing companies within defined market quadrants[14] during the early 1980s[15] and began to integrate the methodology into their presentations and later reports.[16]

Gartner initially operated in an office rented from its first client, the New York brokerage house Dillon, Read & Co.[17] By 1983, the firm employed 80 research analysts and generated $8 million in revenue.[17]

In 1985, Gartner's brokerage and investment division separated from the firm to become a wholly owned subsidiary called Gartner Securities.[18] Two years later the name was changed to SoundView Financial Group,[19] which eventually operated as SoundView Technology Group.[20]

In July 1986, Gartner rebranded as Gartner Group and became a publicly traded company.[21][22] In January 1987, Gartner Group acquired another technology research firm, the Cupertino-based Infocorp.[23] That same year Gartner reported $25 million in sales and $1.9 million in earnings.[24]

The U.K.-based Saatchi & Saatchi acquired Gartner Group in 1988.[24][25]

1990s

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In 1990, Gartner Group was taken private by Gideon Gartner and other executives[26] in an acquisition deal backed by funding from Bain Capital and Dun & Bradstreet, then a Bain client.[27][28] Under Bain ownership, Gartner refocused on IT industry pricing data and expanded its profit margins from 10 percent to 30 percent.[29] Dun & Bradstreet acquired a majority share in Gartner in 1993.[30]

Gartner went public again in October 1993, with Dun & Bradstreet maintaining a 50 percent stake.[31] The New York Times noted that the firm had become "the key adviser to corporate America as it wrestles with the chaotic world of information technology."[31]

Over the next eight years, Garter acquired or made substantial investments in 30 companies,[32] including the market research firm Dataquest[33] and the online news outlet TechRepublic.[34] The deals were part of a diversification strategy that coincided with the dot-com bubble, and Gartner acknowledged that it struggled to integrate these new companies into its operations.[35] Gartner sold TechRepublic to CNET only a year after acquiring the company.[36]

In 1995, Gartner introduced its hype cycle framework, which purported to show how emerging technology is applied and adopted over a typical life cycle.[37]

2000s–present

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In 2000, Gartner coined the term Supranet. Gene Hall has been the CEO of the company since August 2004.[38]

In 2001, the firm changed its name from Gartner Group to Gartner.[39]

In the course of its growth, Gartner has acquired numerous companies providing related services,[40] including Real Decisions—which became Gartner Measurement, now part of Gartner's consulting division—and Gartner Dataquest, a market research firm.[41][42] It acquired Datapro Information Services, a computer industry analysis-focused unit of McGraw-Hill, in 1997;[43] that in turn had once been Datapro Research Corporation of Delran Township, New Jersey.[44]

It has also acquired a number of direct competitors: Meta Group in 2005, AMR Research[45] and Burton Group in early 2010, and Ideas International in 2012.

In March 2014, Gartner announced that it had acquired the privately held company Software Advice for an undisclosed amount.[46]

In 2014, Gartner also coined the term "Digital BizOps" and further developed the early philosophy for digital business operations.[47] In July 2015, Gartner acquired Nubera, the business app discovery network that owns properties like GetApp (a peer review site), AppStorm, AppAppeal, and CloudWork. Terms of the deal were not disclosed.[48] In September 2015, it acquired the privately held peer review site (PRS)[49] Capterra.

In June 2016, Gartner announced that it had acquired the privately held company SCM World, headquartered in London, U.K. On January 5, 2017 Gartner announced it had reached an agreement to acquire CEB, Inc. in a cash and stock deal worth about US$2.6 billion.[50][51][52] On March 7, 2017 Gartner announced that it has agreed to buy[53] New York–based L2 Inc, which specialises in benchmarking the digital performance of brands. Terms of the deal were not disclosed.[54]

See also

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References

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  1. ^ "Gartner, Inc. 2024 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 13, 2025.
  2. ^ "Gartner beats quarterly profit estimates as contract value grows". Reuters. February 4, 2025. Retrieved February 5, 2025. Gartner on Tuesday beat estimates for fourth-quarter profit and reported revenue in line with expectations, as the research and advisory firm benefited from an increase in contract values.
  3. ^ Feintzeig, Rachel (July 28, 2024). "Can You 'Unboss' Yourself Without Ruining Your Career?". The Wall Street Journal. Retrieved January 22, 2025. Managers oversee nearly three times as many people today as they did in 2017, according to data from research and advisory firm Gartner.
  4. ^ Serwer, Andy (June 23, 2023). "Gene Hall Is the Quiet Type, but His Success at Gartner Speaks Loudly". Barron's. Retrieved January 22, 2025. You probably don't know the name Gene Hall, and you might be only barely familiar with Gartner, the business research firm.
  5. ^ a b "Form 10-Q" (PDF). Securities and Exchange Commission. February 2025.
  6. ^ Schott, Paul (September 13, 2018). "Gartner to add several hundred Stamford jobs". Stamford Advocate. Retrieved January 22, 2025.
  7. ^ Serwer, Andy (June 23, 2023). "Gene Hall Is the Quiet Type, but His Success at Gartner Speaks Loudly". Barron's. Retrieved January 22, 2025.
  8. ^ GmbH, finanzen.net. "G | S&P 500 Stocks | S&P 500 Companies | S&P 500 Values". Markets Insider. Retrieved June 28, 2018.
  9. ^ Johnson, Kirk (August 11, 1983). "Co-Founder Will Share Gartner Head's Duties". The New York Times. Retrieved January 16, 2025. Mr. Stein, who is 46, founded the company with Mr. Gartner, 49, in 1979.
  10. ^ Malonis, Jane A. (2002). Gale Encyclopedia of E-commerce. Vol. 2. Gale Group. p. 484. ISBN 0787657492. Its original focus was providing research and analysis of the information technology (IT) industry to buyers and sellers of computers and related devices.
  11. ^ Pollock, Neil; Williams, Robin (December 31, 2015). How Industry Analysts Shape the Digital Future. Oxford University Press. p. 268. ISBN 9780191014963. Retrieved January 16, 2025. A key historical element of the formation of Gartner was the dominance of IBM in the growing market for IT applications software. Gideon Gartner had initially been working for IBM. As well as holding insider knowledge of IBM products, he explained that his job gave him insights into how these products related to those of IBM's competitors[.]
  12. ^ Pollock, Neil; Campagnolo, Gian (August 13, 2015). "Subitizing Practices and Market Decisions: The Role of Simple Graphs In Business Valuations". In Kornberger, Martin; Justesen, Lise; Koed Madsen, Anders; Mouritsen, Jan (eds.). Making Things Valuable (PDF). Oxford University Press. ISBN 9780198712282. Retrieved May 23, 2023. When Gideon Gartner first entered the industry analysis business he found that all the existing analyst firms were producing and selling 'lengthy' research reports. These not only took, in his view, an inordinate amount of time for executives to read but also for the analysts to produce. His immediate reaction therefore, upon setting up Gartner, was to introduce an alternative format – the 'one pager'. This not only shaped how his own firm went about communicating their findings but also the norm for reporting across the industry.
  13. ^ Gagner, Ken (December 27, 2021). "14 tech luminaries we lost in 2021". Computerworld. Retrieved January 16, 2025.
  14. ^ Bresciani, Sabrina; Eppler, Martin J. (2008). "Gartner's magic quadrant and hype cycle" (PDF). Institute of Marketing and Communication Management (IMCA) (19): 3–18. Retrieved January 23, 2025.
  15. ^ Pollock, Neil; Williams, Robin (December 31, 2015). How Industry Analysts Shape the Digital Future. Oxford University Press. p. 169. ISBN 9780191014963. Retrieved January 16, 2025. From our own discussions with Gideon Gartner and Gartner employees, we know it was first discussed within Gartner around the mid-1980s[.]
  16. ^ Pollock, Neil; Williams, Robin (December 31, 2015). How Industry Analysts Shape the Digital Future. Oxford University Press. p. 169. ISBN 9780191014963. Retrieved January 16, 2025. We looked through our Scenario conference binders from 1985 to 1987—did not find any Magic Quadrants in the 1985 binder, one in 1986 and 1987. [...] Given our rigid discipline back in the 1980s of limiting Research Notes to two pages, we suspect that the Magic Quadrant appearance in presentations most likely predates their appearance in a Research Note[.]
  17. ^ a b Johnson, Kirk (August 11, 1983). "Co-Founder Will Share Gartner Head's Duties". The New York Times. Retrieved January 16, 2025. Gartner, a closely held company with 80 research analysts, estimates revenues this year at about $8 million. It was founded four years ago - with Mr. Gartner and Mr. Stein its only employees - in an office rented from Dillon, Read & Company Inc. the New York brokerage house.
  18. ^ "Gartner Founder Profits From I.B.M. Expertise". The New York Times. July 28, 1986. Retrieved January 16, 2025.
  19. ^ Sommar, Jessica (May 10, 1993). "Morgan Stanley tech analyst joins Connecticut boutique". Investment Dealers' Digest – via Nexis. SoundView Financial Group began in 1985 as Gartner Securities. The name was changed in 1987 to SoundView Financial Group.
  20. ^ "SoundView Gets Sold: To Wit". Reuters. November 1, 1999. Retrieved January 16, 2025.
  21. ^ "Saatchi & Saatchi to buy Gartner Group". Chicago Tribune. June 20, 1988. Retrieved January 22, 2025. Gartner Group, which once was affiliated with a securities firm by that name, became a separate publicly traded company two years ago. Its computer industry reports and stock recommendations are known to have a strong impact in stock market trading and throughout the computer industry.
  22. ^ Walters, Donna K.H. (January 3, 1987). "Gartner Buys Infocorp, Boosts Position in High-Tech Data Field". Los Angeles Times – via Nexis. Gartner Group, founded in 1979 by Gartner, also does market research, but with less focus on collecting and analyzing raw numbers than Infocorp. It became a publicly traded company last July after first spinning off its securities brokerage unit, Gartner Securities.
  23. ^ Walters, Donna K.H. (January 3, 1987). "Gartner Buys Infocorp, Boosts Position in High-Tech Data Field". Los Angeles Times – via Nexis. Infocorp, a high-technology market research firm based in Cupertino, Calif., has been purchased by Gartner Group of Stamford, Conn. The combination, which gives the highly regarded Gartner firm greater access to the West Coast's wide base of information-industry companies, most likely spells intensified competition in the high-tech market research and consulting business.
  24. ^ a b "Saatchi & Saatchi to buy Gartner Group". Chicago Tribune. June 20, 1988. Retrieved January 22, 2025.
  25. ^ "Saatchi Agrees to Buy Gartner for $90.3 Million". The New York Times. June 18, 1988. Retrieved January 22, 2025.
  26. ^ Cook, Kevin (February 13, 2024). "Bear of the Day: Gartner (IT)". Zacks Equity Research. Yahoo Finance. Retrieved January 16, 2025.
  27. ^ Schattle, Hans (July 6, 1990). "Partnership will get Gartner for $ 70m". The Boston Globe – via Nexis. Information Partners, a Boston investment fund, yesterday said it agreed to purchase Gartner Group Inc., a highly regarded stock research concern, for $ 70 million. [...] Information Partners was launched a year ago and has a cash hoard of $ 60 million from its partners and and other sources such as Dun & Bradstreet Corp. and Bain Capital, a unit of Bain & Co., a management consulting firm here. Gartner, Information Partners' first acquisition, will be financed through a combination of its $60 million fund and bank loans. The Gartner deal is pending.
  28. ^ Edelman, Larry (January 17, 2023). "Steve Pagliuca retires from Bain Capital after 34 years". The Boston Globe. Retrieved January 22, 2025. Pagliuca joined the firm from Bain & Co. in 1989. He started Information Partners, a tech investment joint venture with Dun & Bradstreet, then a Bain & Co. client, that did the Gartner takeover.
  29. ^ Zook, Chris; Allen, James (February 1, 2001). Profit From the Core. Harvard Business Review Press. pp. 8–9. ISBN 1578512301. Retrieved January 22, 2025. Under the ownership of Bain Capital, Gartner refocused on becoming a consumer clearinghouse for customer responses and an honest broker of advice on hardware and software purchases. [...] Gartner built strong barriers to imitation through its subscriber base and its database of benchmarks that allowed it to expand its margins from about 10 percent to 30 percent.
  30. ^ "Gartner sold again". Computerworld. April 1, 1993. p. 109. Retrieved January 16, 2025.
  31. ^ a b "Millionaries By The Dozen". The New York Times. October 1, 1995. Retrieved January 16, 2025.
  32. ^ Ferranti, Marc (November 15, 2001). "Gartner, Align Thyself". CIO – via Nexis. Since it went public in 1993, Gartner has acquired or made significant investments in 30 companies, including Inteco, the Internet research and advisory service formerly based in Norwalk, Conn., and San Jose, Calif.-based market research company Dataquest.
  33. ^ Abate, Tom (November 26, 1995). "Dataquest acquired by Gartner Group". SFGate. Retrieved February 13, 2024.
  34. ^ "Consulting firm to invest $300 million in Gartner Group". The New York Times. March 23, 2000. Retrieved January 16, 2025.
  35. ^ Ferranti, Marc (November 15, 2001). "Gartner, Align Thyself". CIO – via Nexis. Integrating the numerous acquisitions that resulted from Gartner's diversification strategy was a challenge. 'You want to integrate the offerings and drive efficiencies, integrate billing and sales, check security, integrate infrastructure, and ultimately as a research organization you want to take the knowledge you've acquired and plug it into the company's intellectual capital,' Stanco says. When a company has existing alignment problems, though, that's tough to do, he acknowledges.
  36. ^ Heim, Sarah J. (April 11, 2001). "CNET Acquired TechRepublic". AdWeek. Retrieved January 22, 2025.
  37. ^ Pollock, Neil; Williams, Robin (December 31, 2015). How Industry Analysts Shape the Digital Future. Oxford University Press. p. 45. ISBN 9780191014963. Retrieved January 16, 2025. To address these challenge, Gartner introduced in 1995 another instrument: the Hype-Cycle [.] This simplified 'signature graphic' offers a graphic representation of the dynamics of emerging technology fields. It shows characteristic changes over time in expectations about a promising technology[.]
  38. ^ "Eugene A Hall". Bloomberg. Retrieved May 10, 2020.
  39. ^ "Form 10-K" (PDF). Gartner. 2001. Retrieved January 22, 2025.
  40. ^ "Gartner Acquisitions". Garnter. Retrieved May 10, 2020.
  41. ^ "Real Decisions - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com. Retrieved February 13, 2024.
  42. ^ Abate, Tom (November 26, 1995). "Dataquest acquired by Gartner Group". SFGate. Retrieved February 13, 2024.
  43. ^ "Short Take: Gartner buys DataPro". CNet. July 17, 1997.
  44. ^ "datapro?". Computerworld (Advertisement). March 17, 1980. p. 21.
  45. ^ Zinch, Barb Mosher (December 2, 2009). "Gartner Acquires AMR Research for US$ 64M". CMSWire. Retrieved May 10, 2020.
  46. ^ "Gartner Acquires Software Advice". gartner.com. Gartner, Inc. March 11, 2014. Archived from the original on March 10, 2015. Retrieved January 6, 2017.
  47. ^ Brink, Michael (June 15, 2020). "BizOps: The alchemist for business and data". ITWeb. Retrieved March 22, 2021.
  48. ^ Novoa, Jaimе (July 1, 2015). "Gartner acquires Barcelona-based Nubera (GetApp)". Novobrief. Archived from the original on March 4, 2016. Retrieved December 30, 2015.
  49. ^ Leforestier, Ludovic (July 15, 2015). "Will research crowdsourcing finally move analyst firms to an experience business model?". Institute of Industry Analyst Relations (IIAR). Retrieved June 4, 2019.
  50. ^ Jamerson, Joshua (January 5, 2017). "Gartner to Buy CEB Inc. for $2.6 Billion in Cash, Stock". Wall Street Journal. Archived from the original on January 5, 2018. Retrieved May 4, 2018 – via www.wsj.com.
  51. ^ Dignan, Larry (January 5, 2017). "Gartner acquires CEB for $2.6 billion, eyes business decision maker expansion". ZDNet. ZDNet. Archived from the original on January 6, 2017. Retrieved January 6, 2017.
  52. ^ Leforestier, Ludovic (January 20, 2017). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved June 4, 2019.
  53. ^ Leforestier, Ludovic (March 6, 2017). "BREAKING: Gartner gobbles brand benchmarking agency L2". Institute of Industry Analyst Relations (IIAR). Retrieved June 4, 2019.
  54. ^ "Gartner buys digital brand researcher L2". Research Live. March 7, 2017. Retrieved July 31, 2018.
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